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There are currently over 1 billion messages sent between users and businesses on Facebook Messenger every month. This figure comes from Eddie Zhang, Facebook's Product Manager for Messenger, who just announced that the social network will start testing a new advertising model in the messaging app. The ads will be targeted the same way that Facebook targets users in the News Feed but in this case, the ads will be shown below the user’s list of recent conversations in a carousel format, as per below.